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WESTWOODWESTWOOD™ —A (¹CREATIVE_AGENCY) SLASH ²MEDIA—CHANNEL

1.2_ABOUT

We are agents of change born from the culture we now shape. A collection of strategic thinkers and creative makers who seek to discover authenticity wherever it lives, and share it with the world. An agency defined by its willingness to adapt, transforming brands and businesses alongside our partners and collaborators.

1.3_CLIENTS
  • 100 THIEVES
  • ALEXANDER WANG
  • ARMANI BEAUTY
  • CASH APP
  • CLARINS
  • DAVID YURMAN
  • GUCCI
  • IMPOSSIBLE FOODS
  • NIKE
  • RIMOWA
  • SWEETGREEN
  • VIRGIN HOTELS
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LA
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3522 Hayden Ave
Culver City CA 90232
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NY
11:45:38 Office _OPEN
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Suite 505 NY 10013
1.4_ARCHIVE

A living archive of (WestwoodWestwood) editorial platform

DFM X THE PLUS ME PROJECT

dFm is proud to announce our partnership with the Los Angeles based non-profit organization +Me Project which works to build confidence in youth through storytelling

As part of our commitment to advancing change for good and making a positive impact in our community dFm is proud to announce we will be partnering with the Los Angeles based non-profit organization +Me Project which works to build confidence in youth through storytelling. As a diversified media group centered around discovery, curation, and authenticity, we know that every story matters and have always been strongly committed to supporting and investing in exceptional talent, innovation and creativity.

Founded in 2013, the +Me Project works across the entire LAUSD School District to support disadvantaged students in developing the communication skills they need to compete for college entry and job opportunities. This year +Me is celebrating impacting 100,000 students through the program.

To kick off the partnership, dFm will be providing journals for all students participating in the +Me Project 2020 Activate Your Story + Summer Storytelling Workshops, a free 5-week action-oriented storytelling summer program for high school students in SoCal that allows them to find their voice, activate their story, and build their community. 

Winner of UCLA’s 2019 Social Enterprise Academy Showcase, the My Story Matters Journals are filled with introspective questions, interactive activities, and inspirational quotes, that give everyone the opportunity to sit down and reflect on what makes them unique. The journals break down the elements of story and walk users through identifying the important characters, settings, struggles, accomplishments, and lessons from their lives. Students use these storytelling skills to craft everything from college personal statements and scholarship essays to a job interview applications and resumes.

Additionally, Basic.Space 's charity arm will be donating 1% of profits to the +Me Project over the next 12 months to support funding of the +Me Project’s year-round programs working with over 250 public schools in Southern California, many of which are Title 1. 

dFm founder Jesse Lee will be leading an Activate Your Story session on July 31st with students from 17 high schools across Los Angeles, sharing his story as a role model to empower youth and remind students that their stories matter. Throughout the month of August team members from across dFm, Basic.Space and WestwoodWestwood will also be participating in the PLUS ME Project Storytelling Sunday series, a weekly Instagram live session featuring 5 guests that tell 5 stories in 5 minutes, every Sunday at 5PM.

“Our entire company is excited to support the +Me Project as we align really well with a shared mission of empowering others through storytelling,” says Lee. “High school is such an important period for future leaders of the community and beyond and we couldn’t think of a better opportunity to share our experience, expertise and enthusiasm in finding one’s voice to make a positive impact.”

SCREENSHOT WITH AFTON VECHERY

What tabs does the Co-Founder and CEO of reproductive health brand Modern Fertility have open on her laptop right now?

We created our blog because there is so much misinformation on fertility. The Modern Fertility Blog is the resource we wished we always had — real talk, community, no judgments, personal stories and a modern take on how to navigate reproductive health today. We are publishing new articles every week, which are all reviewed by physicians to capture their trusted clinical expertise. We focus our blog posts on the questions we get most from our community of women, covering topics like ovulation, LGBTQ+ fertility, birth control, hormones, and more.  

 

The American Society of Reproductive Medicine is the reproductive healthcare industry’s go-to source of information on clinical guidelines and advancements. I use it to stay on top of all the latest developments in reproductive medicine and science. They recently released new podcast episodes (here, here and here) covering both a physician's and patient's view of the transgender fertility care pathway. Transgender fertility was a big focus at ASRM’s annual conference, which is of the one industry’s biggest (if not the biggest) events, and is something we continue to focus on at Modern Fertility with our medical content, products and community.

I am going through a French rap phase. I’ve always loved Les Nubians and have recently gotten into Ninho and Lefa, and now I’m in a bit of a rabbit hole with it. It’s soothing, energizing and interesting, making it the perfect background music while I work or attempt to do something in the kitchen. 

A consultant I worked with once upon a time launched this site and I discovered it on Linkedin. The design combines common pieces with graphic art and an ironic or comical twist. There are watches, clocks, tees and more that make you think or smile. I’m into the way it blends humor, cynicism, art and minimalism all in one. I'm currently checking out this watch, which makes me laugh.

I recently moved into a new place and wanted to get some unique prints for our guest bedroom. I love the way Jean’s art portrays a modern look at iconic locations and nature, capturing how global and interconnected places and objects can be. I am lucky to call Jean a friend and am a super-fan of her work. Someday I will see if she will do a custom commission of my bicycle.

I love vintage shopping and BabaYaga has some of the coolest pieces I’ve come across. The owner does an excellent job of curating items that are fun, casual and special. I recently got a 1980’s purple angora sweater from them embroidered with an emu, which I’m really loving. During the week, I keep my clothing pretty simple - especially when I was commuting into the office every day - but on the weekends I’m much more inventive (read, weird). My personal fashion has been described as ‘fabulous’ and ‘makes you kind of uncomfortable, but you also want to learn more’. I embrace the weirdness.

NO KA ‘OI is a fashion apparel brand for cycling and other fitness activities. When I’m not working on Modern Fertility, I’m usually biking. I could go on about how biking is such a great outlet, but that’s another story within itself. 

Peter Walters teaches some of the best yoga flows that I've ever done and he’s very conveniently and smoothly switched his classes to Zoom. His classes are challenging and active vinyasa flows while also very meditative and refreshing. I’m a critical student when it comes to some of the more meditative, fuzzy elements of yoga, but Peter gets it right. I try to do his classes at least once a week and always feel so much better after I do.

NATURAL HIGH 

Jen Batchelor founder of Kin Euphorics - the  nonalcoholic, functional beverage brand formulated with a blend of nootropics, adaptogens, and botanics - tells WestwoodWestwood why now is 100% the time to go zero proof.

Kin was created by me and my co-founder Matt Cauble to create a new way to revel in the world: one in which rather than apologizing for not joining in on the night’s alcoholic festivities, you are actually elated and proud to be doing something positive for yourself amongst friends. While most non-alcoholic beverages are trying to imitate libations that already exist, Kin is a liberation from that. Euphorics are an entirely new approach that takes not just the liver into account but the whole person from brain to endocrine to spiritual system. We approached this drink like pleasure engineers, marrying the effective western applications of nootropics and biohacking with the slow, synergistic style of Eastern traditions to facilitate, not force a feeling. 

We all know alcohol is a depressant, but often we only talk about it openly when it’s too late. Our life circumstances are jarring right now, whether you’re feeling anxious or depressed, isolated or overwhelmed, alcohol only exacerbates those emotions and keeps you on the hamster wheel of fear. I know for me, when this whole thing started back in March, I had been having a few craft beers on the weekends - no big deal. But as soon as I realized we were in this for the long haul and the stress of an economic shut down and fear of getting sick set in, those beers started hitting different. Suddenly I was bloated, my anxiety was through the roof and my sleep was constantly disrupted. As soon as I cut out the garbage in my diet including alcohol, processed food, late night sweets and cereal for every meal, I was in the zone and ready to rise up for any occasion. No down days.

We approached this drink like pleasure engineers....to facilitate, not force a feeling. 

The euphorics philosophy speaks to an entirely uplifting, electric way of approaching the world and our personal relationships through the lens of play, power, and pleasure. The goal is social healing for collective uprising. Our story and brand language has centered around elevating social connection and staying empowered by nurturing and honoring the self. We do that in non-conventional ways that happen to be resonating now more than ever. Our fans often share with us about drinking fatigue and so we are ushering in a new era of revelry: one with integrity and inclusivity at the center. Bliss to us means eyes clear, mind focused, heart awakened. 

Our community has never valued conscious connection more than right now. We see ourselves as true agents of change. We’re all hurting in some way, yet we’re renewed in our faith in the power of good people coming together to rise up and demand change. We also know we can’t do that while we’re emotionally or energetically compromised, so choosing Kin is a power move. No one and nothing is going to dim our light or numb our mental stamina. 

"The euphorics philosophy speaks to an entirely uplifting, electric way of approaching the world."

When it comes to hosting a euphoric, zero proof  gathering, it takes a certain mindset to set the mood. We like to say a great euphoric host is focused on serving. They’re gracious, electric in a warm energizing way, and not afraid to cut to the chase. 

Ice breakers break with convention to usher in the real. In the past we’ve partnered with the purpose driven card game We’re Not Really Strangers on a no-holds-barred vulnerability-as-superpower kind of party. We’ve never seen so many kinships happen in one night. 

Good lighting is major key. We tend to go incandescent with a pop of soft neons and uplighting to carve out nooks and spaces throughout a space. It’s really magical to see folks gravitating to one area or another for one on ones versus group laughs.

Always say goodnight, but never end with rules like “here’s where you exit”, “leave dishes there” or “parking ends at blah time”,  just close it magically, with a wish, a whisper, a way to keep people in touch. 

Want to host your own euphoric gathering? Kin is offering 10% off to the Westwood community on their website. Enter the code Westwood10 at checkout.

COOL TO BE KIND

Philanthropy in fashion is having a moment but Krost, the luxury streetwear label founded in 2018 by Samuel Krost, has been putting community at its center since conception. 

Over the last five months Covid-19 and the Black Lives Matter protests have prompted a wave of charitable donations from fashion brands along with a raft of specially designed, limited edition pieces created to raise money for causes ranging from Go Fund Me funds for victims of police brutality, LGBTQIA rights and pandemic relief funds. For Samuel Krost, however, activism has always been at the core of his eponymous brand. “We were born out of social responsibility,” says the New York City based social entrepreneur. “The more good that’s happening, then great but this is what we’ve always been about and what we will always be.”

Krost, 27, grew up in Ocean City, New Jersey, a small beach town and popular summer escape for New Yorkers. “I grew up in a bubble,” he says. “But it was a community where giving back was a huge part of life and I saw my parents giving their time day in and day out to multiple charities and organizations. That definitely made me who I am and is a large part of the reason that I do what I do.” He moved to New York in 2011 to attend NYU, first to study medicine (his father is a doctor) and then sports management. “At that time sports was my life,” he says. But he had also always wanted to create his own fashion label, so rather than intern at a sports company, he worked in the fashion industry throughout his four years at college. “It was something I was always passionate about,” he says. “I always cared about the way I presented myself from the way I speak to how I dressed to who I hung out with and where I hung out.”

“I grew up in a community where giving
back was a huge part of life.”

Upon graduating Krost began working for the lifestyle brand Onia. He started in the sample room, working his way up to sales assistant and then sales executive learning about operations, logistics, design and production, followed by a stint in sales and visual merchandising at Helmut Lang. Outside of work however, the world was in turmoil and social justice movements like Black Lives Matter, Me Too and The Women’s March were all making headlines. It was the youth led March For Our Lives organization, created after the mass shooting at Marjory Stoneman Douglas High School in Parkland, that “profoundly inspired” Krost. “It flipped my thinking,” he says. “I realized it’s not these multi-billionaire philanthropists who are the only ones who can make a difference, it’s actually the masses who can really make a change if they come together. It was then and there that I conceptualized the brand story. I wanted to try to be part of this and be involved with the youth movement and be a part of creating change.” The eponymous digitally focused, youth-inspired brand launched in 2018 under the banner of community and activism and Krost’s own personal mantra “support your friends”.

For the debut collection, labeled ‘Freshman: First Semester’ Krost became the first official fashion partner of the March for Our Lives, donating 10 percent of the proceeds from each sale to the organization. The label kicked off with a pop up concept store in Soho designed to look like a university football field selling a cut and sewn range of blazers, sweatshirts, sweatpants, T-shirts and bags. This was followed by a digital series on Instagram where real people shared stories against a yearbook picture backdrop about what it meant for them to support their high school friends. For Krost’s ‘Second Semester,’ the brand introduced unisex tailored clothing to the mix and another concept pop up with a playground-inspired ‘Kids at Play’ theme (this was also their first 100% sustainable collection, produced on demand). Last year’s 'Sophomore Year' collection, called EDEN, was dedicated to raising awareness for climate change with the brand planting 10,000 trees in partnership with the Eden Reforestation Projects, a non-profit organization working to rebuild natural landscapes in developing countries. 

"Each and every collection is inspired by what’s happening in the world.”

Most recently, the brand released a series of t-shirts with proceeds donated to Campaign Zero, the NAACP LDF, Color of Change and in support of healthcare and frontline workers. They have also partnered up with Food Bank For New York City, an organization that provides consistent meals to families disrupted by Coronavirus. “Each and every collection is inspired by what’s happening in the world,” says Krost. “When the public schools closed down in New York City that was a big deal because the public school system here is the largest in the United States and many of these students rely on school for the one real meal they get every day. That really hit home so we’ve been working with the Food Bank.” Looking to the future, Krost says the vision of the brand does not end with apparel. “It’s what I knew best at the time we launched but we will expand into other products that can help push the story further.” Watch this space.  

ORDER UP: LITTLE DOM’S GOES WEST

Little Dom’s Seafood is bringing a taste of Los Feliz to Carpinteria, the laid-back seaside town just south of Santa Barbara.

Executive Chef Brandon Boudet and restaurateur Warner Ebbink - the team behind the iconic West Hollywood former Rat Pack hangout Dominick’s (which sadly shuttered in 2015), its cooler Eastside spinoff Little Dom’s, Hollywood landmark the 101 Coffee Shop and bijoux cocktail spot MiniBar - have opened a new spot in the sleepy seaside town of Carpinteria.

Located on Linden Avenue, just steps from ‘the world’s safest beach’, Little Dom’s Seafood is serving up local raw oysters, chilled creole boiled shrimp and Santa Barbara live uni alongside signature classics like grilled artichokes, rice balls and spaghetti and meatballs.

For Boudet, who resides part time in Ojai, and Ebbink, a Carpinteria local, the location was a no-brainer. “We definitely felt there was a need for a restaurant showcasing all the great local seafood from Santa Barbara and Ventura counties,” says Boudet.  Born in New Orleans to a large Italian family, Boudet is heavily influenced by his grandmother’s cooking and passionate about the use of local ingredients, tapping local purveyors including Frecker Farms and Beylik Farms for produce and Sea Stephanie Fish for seafood.

Longtime pastry chef Ann Kirk will be whipping up house-made desserts such as Choux Choux with local strawberries and mascarpone, gelato sundaes and baked to order flourless chocolate olive oil cake, while the beverage program, curated by Jeremy Allen, includes classic Italian vintages alongside local pours from Palmina, Holus Bolus and Habit Wine Company, and Italian cocktails with a twist.

Little Dom’s diehards will be happy to see that Ebbink has teamed up once again with Shawn Hausman Design on the interiors, outfitting the space with a unique mix of eclectic finds from antique shows and design auctions. As with the LA location, a restored wooden bar, warm, red leathers and carriage-style booths evoke a mid-twentieth century, old-school Italian vibe and there is also a deli-style takeaway counter and plenty of outdoor seating. 

Little Dom’s Seafood is currently only available for outdoor dining, allowing up to forty guests, by reservation only through Resy.

THE VIRUS:

A short story by Sheila Marikar

Illustration by Mia Lee

The virus had spread to the point that you had to stay in your bubble. The White House had executed the G-Force Act — “out of an abundance of caution,” “to preserve humanity.” I guess the stakes were that high. I was at a Pilates class when it happened, one of those really expensive ones, lots of women in fancy, compression leggings, me in a stretched-out pair from Generic. I was on a reformer, midway through a series of hundreds, eyes closed, breathing out through my mouth — hah — when suddenly, I was in my bubble. Alone. Door locked. In the same position that I had been in class, but now I was on my cot and there were no straps in my hands, so I looked like a forlorn Tetris piece, the one that looks like a squashed Z. The only evidence of the G-Force was the chill on my cheeks, like a blast of wind had pushed them back.

“Fuck,” I said. They had to do it during Pilates class. Trigger happy president couldn’t have waited 20 more minutes so I would’ve at least been able to finish my workout. My way-too-expensive-for-someone-on-Essential-Human-Wage workout. I had seen the warnings, of course. You couldn’t not see them. They appeared in the upper right corner of your vision, in bright red text, stayed in your Feed until you actually focused on the warnings and read them, and then they would go away. 

There was the half that took the warnings seriously, planned, prepared, hugged and kissed their loved ones, stocked their bubbles with wine and Xanax, framed photos and weighted blankets, so that if it happened, when it happened, they’d feel okay. Like they could handle it, “weather the storm,” “tough it out,” “win the war,” all the things that the suits on the big screen liked to say. Then there was the other half, the half that was like, “meh.” “Not gonna happen.” “They’ll find a cure.” “No one’s ever used the G-Force Act.” “She’s not gonna use the G-Force Act.” “You think the first female president wants to go down in history for having used the G-Force Act?” “No way.” “Not gonna happen.” 

One of my friends called it the pussy act. She was getting waxed when it happened.

Read on.....

INTRODUCING (THE NEW) WESTWOOD WESTWOOD

A note from our founder Jesse Lee

When we initially launched WestwoodWestwood in 2016 our mission was simple: celebrate and showcase entrepreneurial creatives who also happened to be our friends - musicians, artists, designers, chefs, photographers, directors and even athletes - all of whom shared the common ethos that pursuing their passion mattered more than anything else.  Over time we expanded our editorial direction and mediums, producing not only videos, photos and written stories around individuals but also illustrations, animations and podcasts on subjects ranging from technology and trends to wellness and mental health.  While our content continued to evolve, our business model has always remained the same - to be objectively subjective, ad free, and supported solely through our agency work via dFm.

As we began planning for the new decade, we realized that it only made sense for us to combine our editorial content with our agency work.  Why not share our thoughts and opinions alongside our ideas and projects?  Ultimately, we want to keep supporting other people and businesses who are just as committed to creativity, ingenuity and growth.  The evolution of WestwoodWestwood as a hybrid creative agency and content studio is us continuing to challenge what is possible for the future.

Btw, dFm isn’t going anywhere.  It is the parent company of WestwoodWestwood and Basic.Space, and publisher of Mirage Magazine.  Expect to hear from us more this summer re: dFm, but in the meantime, please welcome the new WestwoodWestwood.  It’s still a work-in-progress so look out for incremental changes across our site, newsletter and social channels.  As always, feel free to reach out (Jesse@thedfm.com) if you have any questions, comments or just want to say hi :)

Best,
Jesse

Agency News 

We'd like to welcome (Owl's Brew), (Light Phone) and (David Yurman) to the dFm family. Be on the lookout for new product launches and work.